Our Story

Hey, you! It’s Tanisha, Notcoy’s main squeeze. Kartik & I are a brother-sister duo and co-founders of Notcoy, which came about when we bumped into each other at home a little more than usual during the pandemic. Together, we imagined a fun abode for everyone who is not coy to be their carefree, candid & clumsy selves.

Storytime: Sunday nights are when our fam gets together to watch some stand-up comedy on the telly. One night, the comic did a bit about how much he loved receiving greeting cards as a kid. That reminded us of how long it’s been since any of us sent out one of those sappy Hallmark cards. At that point, I hadn’t met any of my friends in months and thought it’d be fun to send them a handwritten note telling them I miss ’em instead of a text. They loved it. So we turned more text messages into greeting cards, added some cute packaging, and put up a website for people to send handwritten messages to somebody they missed. Ngl, I loved writing down the cute notes they shared and mailing them across the country. I really miss doing that, but at one point, it got to so many cards a day, and I still wanted to make other fun things at Notcoy!

Anywho, Kartik’s an architect, and I'm a marketing major, so we obviously NEVER planned on working together. He always says that without Notcoy, he wouldn't really have known me. And in truth, we’ve become the best of friends while designing and bickering about which color is right for our next product. I also made him learn the lyrics to all my fav Tay Tay songs, which is by far my biggest life achievement. We're now full-time nomads, and we plan to take the Notcoy spirit with us all around the world.

Designed for the kid in you who never wants to grow up, Notcoy pieces are playful and always fun. So we’re making bright & happy things to add a bit of joy to your everyday life. Everything here is a reminder that if screaming out your lungs to Taylor’s songs is your work vibe, no one should convince you otherwise.

Like us, if you’re not coy to be that excited 8-year-old kid in a candy store who doesn’t care about what the world thinks, welcome to the fam <3